Our story

Founded in 2018, DSG is a brand created to offer Millennials and Gen-Zs an eclectic yet polished style, combining urban and couture vibes. Thanks to the versatility of its creations and the types of materials used, DSG aims at being a chic, contemporary brand that allows the wearers to express themselves to the fullest.
DSG’s customers love wearing glamorous, sexy and fun clothes; they want to create their own outfits and dress comfortably.

DSG’s creations can be mixed and matched interchangeably to adapt to many different occasions.

#dsgstreetwear ⸻

DSG uses natural fabrics to create its garments, focusing on optimizing the cutting phase by using modern and high-performance equipment to minimize production waste.
Any scraps are upcycled for a different supply chain and used to produce paper, thus creating a virtuous cycle.
The brand ensures its sustainability by carefully selecting its suppliers, who must have suitable characteristics in order for DSG to be recognized as an example of circular economy.
Everything is made in Italy, from the design to the choice of materials, up to the production and finishing phase of all the garments.

In addition to clothing, DSG also offers accessories, especially bags and shoes to complement its garments and enhance the glamorous style that characterizes the brand.

DSG has chosen a “smile” as the iconic element of the brand – a logo that emphasizes its fresh and fun style, indicating freedom, versatility, and originality as well as quality, progress and care for the people and the environment.