Only a few days separate Moodis, the company that created the DSG brand, from the event that will take place in Dubai on February 23 in the splendid setting of the Four Season Hotel DIFC, where the new Capsule Collection will be presented.
Form as freedom, color as inspiration, detail as audacity and expression as uniqueness are the watchwords of this brand that was born in 2018, with the aim of creating collections dedicated to Millennials and Generation Z, proposing a style that ranges between urban and couture.
In fact, it is the search for refined and chic details that make the Made in Italy brand capable of transforming itself and adapting to different occasions. DSG likes to call itself “image creator” an image that is always different, accurate and absolutely uncommon that allows the wearer to always be himself.
The collections range from outerwear, to sophisticated sweatshirts combined with fabric trousers and comfortable tracksuits that focus on the combination of fashion and comfort, to T-shirts produced in organic cotton up to accessories such as sneakers, boots and bags produced with a new completely biobased leather that complete the outfits and enhance the glamorous style that characterizes the brand.
All rigorously produced in Italy, with the accuracy that comes from a long tradition of craftsmanship associated with the creativity, style and innovation that characterize the “know-how” of one of the most famous and important districts of our country.
“We accompany the excellence of the Brands to Dubai to show the world the art of knowing how to do that belongs to our entrepreneurs. Marche Region enthusiastically supports companies that make quality and innovation their creed, because we are convinced that these are the keys to success for our entrepreneurial fabric “, said Mirco Carloni, Vice President of the Marche Region.
“The opportunity to be part of a group of companies selected by the Marche Region makes us proud”, says Claudia Streppa, co-founder of DSG together with her sister Eleonora. “Our commitment to the creation of this new capsule collection has been strongly supported by the energy that our Road to Dubai project has transmitted to us.”
“Dubai, and in particular EXPO 2020, constitute an excellent stage to make ourselves known and to present our idea of fashion in which the dress becomes a communication tool as well as well-being, a means to take care of oneself and ‘environment, ”explains Eleonora Streppa.
DSG has chosen a “smile” as an iconic element of the brand, a logo that wants to emphasize the fresh and witty aspect of its style, to communicate freedom, versatility and originality as well as quality, progress and attention to people and the environment.
Wear your glamorous comfort!
